The Receptionist/Checkout counter in the Retail portion of the building features moving, colored light. The GE Immersion color changing LED (typically used for jewelry display cases to provide a bright, uniform light) works on a link system allowing the light fixture to be arranged along a tight curve or awkward angle. It offers the added benefits of long life, advanced thermal management, worry-free maintenance, and reliability. By using an LED fixture, which could be easily arranged in tight spaces, the receptionist desk can be dressed in waves of colored light. These waves of changing color represent the company’s need, ability, and desire to change with needs of their professional market.
The Maxis retail store uses a minimalistic color palette and rectilinear forms for fixture displays, which help to further distinguish the desk from the rest of the space. Inspiration for the desk came from the Maxis logo itself. The sphere becomes a trademark for the company and is the first thing you see when you enter the Louisiana Emerging Technologies Center. Maxis then becomes tied to the programs of the entire building. Since this building is used as a research facility on the cutting edge of science and education, this helps build the image of the company as an advanced technologies enterprise.
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